From Running Man To Running Viral: How We Created A 3 Million View Reel
When international shuffle dancer and influencer Natalia Amaya wanted to teach her audience one of the most basic shuffle moves, we weren’t just aiming to create another tutorial — we wanted to make something that could really take off.
With the right mix of creativity, trends, and strategy, what started as a simple how-to turned into one of her biggest viral moments — reaching millions, growing her audience, and massively boosting her engagement.
The Strategy: Simplify, Entertain, and Optimize for Virality
We knew two things:
1️⃣ Beginners needed a simple, fun way to learn.
2️⃣ The algorithm needed something highly engaging to push.
Here’s how we approached it:
Simplified the move so anyone could learn it in under 60 seconds
Chose a perfectly-timed trending audio that fit the vibe and boosted algorithm reach
Created a strong hook that instantly grabbed attention and kept viewers watching
Optimized for saves and shares, knowing tutorials perform well when people want to come back to them
This wasn’t just about teaching — it was about creating content that the audience would want to interact with, rewatch, and send to friends.
The Engagement Play: Strategic CTA That Drove Interaction
We didn’t stop at the video itself. To fuel even more interaction, we added:
A call-to-action in the caption: “Try it out or save it for later”
Instagram’s response voting option, encouraging immediate engagement
This combination triggered massive saves, shares, and votes — all signals that told the algorithm to keep pushing the video wider.
The Viral Payoff: 3 Million Views and Massive Growth
The result? The video exploded:
3 million views organically
10,000 new followers gained directly from the video
37,000 combined saves and shares — proof people found it valuable and worth sharing
This single video became one of the biggest growth drivers for her account, bringing in not just views, but real, engaged followers who wanted to learn more.
The Results at a Glance:
3M+ organic views
10K new followers
37K shares and saves
Surging engagement across her page
100% organic — no ad spend, no boosted posts
