This Pet-fluencer Landed A Modelling Gig with Chewy: Here’s How Instagram and TikTok Got Him There
When Waffles first started building his online presence, the goal was simple: share his daily adventures and connect with other pet lovers. But with the right content strategy in place, his account quickly became much more than just cute videos — it became a platform that opened real business opportunities.
The Strategy: Create Viral-Ready Content That Stands Out
In the pet space, competition is huge. To break through, we focused on creating content that was highly shareable, visually engaging, and packed with personality.
We developed a mix of:
Trending audios and challenges
Relatable pet-owner humor
Behind-the-scenes moments of Waffles' daily life
High-quality, close-up shots that showcased his expressions and charm
This blend allowed us to tap into both TikTok and Instagram algorithms while keeping Waffles’ content true to his brand.
The Viral Growth: Multiple 6-Figure Views — and Beyond
Thanks to consistency and a strong understanding of what performs on each platform, Waffles started to gain serious traction.
Multiple videos hit 6-figure views (hundreds of thousands of views).
One video even crossed 1 million views, exposing Waffles to a massive new audience.
These viral moments weren’t just random luck — they were the result of understanding how to optimize for trends, hashtags, and watch time while leaning into content that his audience loved.
The Big Opportunity: Chewy Comes Calling
As Waffles' audience grew rapidly, so did his visibility. His fast-growing social presence caught the attention of major pet brands — including Chewy.
Because of his engagement, reach, and on-camera presence, Chewy offered Waffles a modeling gig, officially turning him into a professional pet-fluencer. What started as simple social media videos turned into real-world brand opportunities.
The Results: From Fun Videos to Brand Partnerships
Multiple viral videos (6-figure views & 1M+ views)
Rapid follower growth on both Instagram and TikTok
Brand deal & modeling job with Chewy
All 100% organic growth — no paid ads necessary
