What 90 Days With JujuBeeSocial Did To Hathaway Companies

When Hathaway Companies came to JujuBeeSocial, the goal wasn’t simply to post more content. We wanted to build a strategy that positioned founder Andrew Hathaway as a recognizable voice in the blue-collar business space while creating real opportunities for the brands under the Hathaway Companies umbrella.

So we spent 90 days testing, refining, and building a completely new social media strategy around one thing: content that people actually wanted to watch.

And the results followed.

In just 90 days, the new strategy:

• Generated 190,000+ views

• Added nearly 6,000 followers

• Helped generate new clients for Hathaway Companies’ virtual assistant brand

• Expanded Andrew Hathaway’s authority within the blue-collar business community

• Helped secure multiple notable leaders in the blue-collar industry as guests for his podcast

Building More Than a Following

Follower growth is great, but followers alone don’t build a business.

Our strategy focused on creating content that would introduce Andrew to the right audience, establish trust, and give people a reason to continue following his journey.

Instead of relying on overly polished corporate content, we leaned into Andrew’s personality, experience, opinions, and knowledge of entrepreneurship and the blue-collar world.

The goal was to make the content feel like a person you wanted to listen to, not another company trying to sell you something.

As the audience grew, so did the opportunities.

Turning Content Into Clients

One of the most important results from the campaign was seeing social media translate into actual business.

The increased visibility surrounding Andrew and Hathaway Companies helped bring new clients to the company’s virtual assistant brand.

This is exactly why our strategies at JujuBeeSocial go beyond views.

A video with thousands of views means very little if nobody remembers the brand behind it.

We focus on creating content that builds familiarity and trust so that when someone eventually needs the service being offered, the company is already top of mind.

Social Media Opened Doors for the Podcast

The strategy also helped strengthen Andrew’s position within the blue-collar business community.

As his content reached more people and his personal brand became increasingly recognizable, Hathaway Companies was able to connect with and secure multiple influential people from the blue-collar industry as podcast guests.

That created another layer to the strategy.

Social media grew the audience.

The audience created credibility.

The credibility created opportunities.

And those opportunities created even more content, connections, and exposure for the brand.

What 90 Days Can Do With the Right Strategy

The Hathaway Companies campaign is a great example of what can happen when social media is treated as a business strategy instead of a posting schedule.

In 90 days, we didn't just grow an account by nearly 6,000 followers.

We built greater brand awareness, generated more than 190,000 views, helped attract customers, strengthened Andrew Hathaway’s personal brand, and created relationships with established leaders in his industry.

That’s the difference between creating content for attention and creating content with a purpose.

At JujuBeeSocial, our goal is never simply to make your business look active online.

We build social media strategies designed to make people notice you, remember you, trust you, and ultimately work with you.